Week 1: “In the Zone” // Your Vision Statement and Why You Should Have One

Welcome to the 100-Days Client-Attraction Challenge!

Watch this Video for a Welcome Message from E.G. Sebastian:

Week 1 /Challenge #1: Commit 2 to 4-Hours PER DAY to 100% Client-Attraction and Income Generating Activities

I call it “Stepping into the Zone” and my phone alarm alerts me daily to “Step into the Zone,” during which time I open my Marketing Planner and implement marketing activities/strategies for 2 to 3 hours per day (some days not at all, as I have back to back coaching clients to serve, or I travel for speaking engagements; but) when I’m not serving clients, I’m spending at least 2-hours on contacting people and/or connecting with people who want my services AND offer it to them.

During the “in the Zone” hours commit to…

• No checking eMail
• No checking social media
• No calling friends or answering friend/family calls
• Not getting lost in designing or creating something that is not directly client-attraction or income-generating related
• Focus 100% on activities that can get you new clients: (search for networking events, put them on your planner [NOT designing your business card during this time], plan a teleclass or webinar / set the date/ create strategy to invite 100 or 1000s of participants….;
call prospects and invite them to become clients)
We’ll cover dozens of great marketing strategies during the
100-Days challenge…
How many hours of Marketing & Client-Attraction Activities WILL YOU commit to? Post it in the comments below…

Week 1 / Challenge #2: (Why You Should) Create a Grand-Vision for Your Coaching Business

(Watch the video OR read below the video… or both 🙂 )

Create a Grand-Vision for Your Coaching Business

I believe that the most important Foundation Element of a Coaching Business is the Vision Statement .

You probably heard it many times that If You Find a Strong Enough WHY , You‘ll Find the HOW . Your Vision Statement should encompas your “WHY” – it should be so powerful that each time you see it or think about it, you should get excited to take action to move towards it.

Once you develop a Grand Vision Statement, all else flows from there:

  • you become clear on WHO you serve and WHAT you serve them
  • your headline for your website, for landing pages, and for your offers is often a tweak on some parts of your vision
  • your business slogan (or USP) that you put on your business card and other marketing materials becomes clear
  • you can build an elevator pitch easier
  • you know what content to add to your website
  • you know what to blog about, write articles, create videos
  • It all flows from your Vision Statement…

My vision, for example was (in 2003) to Help one-million families create better relationships, reduce conflict, and eliminate child abuse. (2)I will accomplish this through my Live Events, Workshop, TV Appearances, Radio Shows, Books, Videos, Personal Coaching, and Group Coaching.
(The 2nd part of my Vision Statement slides a bit on the business mission side – How exactly will I move towards my Vision )

Now… I’m cheating a bit, as I have two mission statements. The above is my #1 passion. As a child, I used to be beat up (not spanked) by my dad almost daily – and at 46 I can still remember the helplessness and terror I felt as I was beat up by the man I loved and who was supposed to love me and protect me. I’ll do my best to protect as many kids as possible from this type of terror.

With that said, I’m a “bigamist” – I’m also in love with marketing – it’s a fairly new love and new passion (started to take roots in 2011, as more and more started asking me how do I get “all those clients… and all those high paying speaking gigs…). I really enjoy helping others reach their business goals. In my mind, marketing is magical. It’s really great helping a new or struggling business and watch them become profitable because of my intervention – that’s magic 🙂 . So, my 2nd Grand Mission is to Help 100,000 coaches reach their financial goals (before 2015); I’ll accomplish this through my Webinars, Group Coaching, Personal Coaching, Membership Sites, Live Events, Home Study Courses…. —- and I truly hope that you’ll be one of my success stories – can we shoot for that? If yes, Let me know in the comments that you are committed and share with me/us your Vision Statement.

Your Challenge For This Week: Create a Grand Vision Statement

You can read below an excerpt from my book – Get More Clients by Next Week – to give you a bit more info on how to create a vision statement; as well as you’ll find some sample vision statements to help you get inspired. Basically, though, it’s pretty simple: WHAT is your dream? HOW WOULD YOU LIKE TO IMPACT THE WORLD?

*** Your Vision Statement does NOT have to be realistic! It is something to strive for, but something that you probably will never attain (if you can attain it, that means you wrote a Mission Statement – Don’t limit yourself – Do Dream BIG!

Once you created it, share it with us in the comments section below. I’ll help you polish it as well as I invite others to comment and support one another so each of you can create a truly Grand Vision Statement.

Already got a Vision Statement that you are happy with? Or you created yours in a day or two…? And you are eager to take more steps towards Attracting More Clients? Hop over to www.getMoreClientsPro.com and sign up for a FREE Test Drive of 100+ Lead-Generation and Client-Attraction Strategies (NO CREDIT CARD NEEDED – NO OBLIGATION TO SIGN UP!); and pick ONE STRATEGY to work on this week…

Want More Info on Vision (and Mission) Statements? Read on…


Your Business Vision & Mission

Why do you want to be successful? What drives you? Is it
the money? Do you want a more comfortable life? Or is it
more…? There‘s lots of truth to the saying that “If you find a
strong enough WHY you‘ll find the HOW…”

It‘s OK to have selfish reasons – or some grand “save the
world”- type of reason – as a driving force; the key is to have
that reason so burning inside you that you‘ll do whatever it
takes to make it happen.

According to research, about 80% of all businesses fail
within the first three years after launch. The reason? Research
will tell you: bad location, poor planning, no marketing plan,
no business plan, and all types of reasons. The truth is,
however, that most of these business owners were only
engaging in marketing activities for their business that felt
comfortable, vs. doing whatever it took to succeed.

Many entrepreneurs have strong drives to succeed, but have
no direction; while others might have a vision, but miss the
drive – or the strong desire to bring that vision to life. My
experience is that those who have a worthy vision AND a
strong drive are the ones who make it happen, and ultimately

Of the two .ingredients, I‘d say that having a clear vision
is the more important one. You see, a fly trying to get out
through a closed window has a very strong drive, as well as
determination and stick-to-it-ness “I‘ll get out through this
window, no matter what!” Yet, they end up dead on the
window sill…

It‘s not a perfect comparison, but good enough to show that
a strong drive is not all we need – we need clear direction. We
need a vision that we are driven toward (not simply driven to
overcome the next obstacle or to make the next sales).

This vision can be simple and personal, such as “I will
transform my life into a work of art; I‘ll generate enough
income to live a comfortable life, while also being able to make
a difference in others‘ lives… This was my vision when I
started my first business, back in 1990, at age 23. All I wanted
was to get to a point where I can wear a suit and tie, make lots
of money, and feel that I matter. I wanted to feel “alive” and
successful… and it worked. By age 27 I was on “top of the
world,” generating $250,000+/year income. Not bad for a 27
year old; especially that my business was located in Budapest,
Hungary, where the average wage was around $3000/year.

I was making almost a 100 times more than most people
around me; and with that income, I was in the top 5% top
earners in Hungary, and considered a millionaire (in local

Of course, your vision can be more grand, such as Bill
Gates‘, whose vision was to put a computer in every home all
over the world; and that vision turned Microsoft into a mega
successful venture. Or like Coca Cola‘s vision statement
“Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people’s desires and needs.” Notice how
both of these vision statements shoot to serve, literally, the
whole world…

You might say, “But, E.G., I‘m only‘ a coach – what type
of grand vision can I set?” If you limit your services to
providing only coaching – NO eBooks, eCourses, teleclasses,
articles, videos, etc. – you can still create a “grand” vision to
positively impact 500 or 1000 lives in the next 25 years. And
you can elaborate briefly on how you‘d like to impact those

Of course, if you‘ll provide more than coaching services,
then you can set as grand of a vision as you like; after all, if
you provide group coaching, write articles, put out youTube
videos, provide teleclasses, perhaps write a book or two,

there‘s no limit on how many people‘s lives you‘ll touch…

I always lived by the “mantra” that Less Brown professes
“Shoot for the moon – even if you miss, you‘ll end up among
the stars”. I always believed in aiming high – after all, if you
try, yes you might fail… but what if you succeed??? Besides,
if you “fail” just a little short of your high goal, you’ll still be
better off than if you never tried.

In the early 2000s I started my new coaching and speaking
business, with the vision to help at least one million individuals
improve their relationships and reduce conflict in their lives.
Through my book, Communication Skills Magic, and my
1000+ live workshops (most of them full-day or multi-day
workshops) and hundreds of tele-trainings, I‘ve made an
impact on hundreds of thousands of individuals‘ lives and still
going strong.

And, now, I have a vision to help at least 100,000
struggling coaches and consultants/speakers generate a 6-figure
income (or at least close to it) – and all this before 2015. Will
you be one of my success stories ? Are you willing to do
whatever it takes to succeed???

What drives you? What is your vision for yourself? …for
your business? What is the grand goal that you want to
accomplish? What do you want to be remembered for?
What are you willing to do to accomplish it?

Remember that a vision statement is the “WHAT” – what
do I want to accomplish in the long run? As well as it can
encompass the “WHY” – why do I want to bring that vision to
reality? In my case, I truly believe that no one should struggle
alone trying to find their way through a “dark labyrinth”. I
believe that we all have the right to be outrageously successful
and it‘s only a matter of getting the right information in the
hands of people in order to help them attain success…

All of this is part of my grand vision. It might not sound
sexy to some, but that‘s my vision. You see, at the beginning
of my entrepreneurial journey, I got to a point where I became
homeless… I looked up dozens of career advisors trying to find
answers on how to become successful, but each only tried to
give me a job. I promised myself, back then, that if I‘ll ever
make it, I‘ll create a program that will help anyone who wants
to become successful… anyone who doesn‘t want to settle for
“just a job”. My www.GetMoreClientsAcademy.com, this
[site], my www.yourSuccessChecklists.com blog,
www.GetMoreClientsPro.com, my tele-training

sessions, my youTube videos on my getMoreClients account
(http://www.youtube.com/GetMoreClients) are all part of that
effort and are my vehicles to take me closer to my vision.

Vision Statement Vs. Mission Statement

If your Vision Statement was about a grand “world
shattering” goal – something to aspire for (but not necessarily
ever accomplish) – your Mission Statement is more grounded
and it clarifies both to you and your customers (if they get to
read it) what your business is about. However, many
companies do mix the two, and have a vision statement that
sounds like a mission statement, or vice versa.

Coca Cola is such an example (their mission statement
reads very similar to a vision statement). Their Mission
Statement reads “Our Roadmap starts with our mission, which
is enduring. It declares our purpose as a company and serves as
the standard against which we weigh our actions and decisions.

. To refresh the world…
. To inspire moments of optimism and happiness…
. To create value and make a difference.”

Here are a few sample Vision & Mission Statements from
actual coaches – notice that some are actually a combination of
both the vision and mission statement:


Purpose Life Coaching wants to enable any client to find a
clear purpose in their life, release the power within them,
reach their goals and fulfill their lifelong dreams


Purpose Life Coaching is committed to providing high
quality life coaching, to enable any client to reach a better and
more fulfilled level of life. In doing this PLC is committed in
particular to the following:

• To develop a positive process, tailor-made to suit the
agenda and the specific needs of each individual client or

• To follow a totally holistic process addressing the needs
of the whole person

• To establish an interactive relationship between coach
and client, based on the full commitment of both parties

• To endeavor to motivate and facilitate clients to achieve
their true potential and bring positive change through the
setting and achieving of self-defined goals

• To operate on the premise that all clients are creative and
resourceful with the ability and the potential to express and
define their own solutions

• To establish a partnership which challenges clients to
recognize and build on their strengths, explore their current
reality and find positive ways to make changes and move

• To be an instrument in helping every client to develop a
fresh perspective on each situation they are facing supporting
them to explore a range of options

• To maintain the highest level of integrity and unbiased
opinion on every client, regardless of their gender, ethnic,
social or religious background.

(Provided courtesy of Purpose Life Coaching –


Personal Enhancement Coaching is a national organization
dedicated to the notion that all people have the ability to live
happier and healthier lives. We work with our clients to help
them attain the next level of success, fulfillment and life
mastery. We support them by identifying and understanding
their challenges, and assisting in the discovery of alternative
solutions. We are passionately committed to guiding our clients
to use their resources within to realize their hopes and dreams.
Our aspiration is to enhance the quality of life of each person
we encounter.

(Provided courtesy of Personal Enhancement Coaching –
http://www.PersonalEnhancementCoaching.com )


To help companies, organizations, families and
individuals minimize stress, maximize success, and create
extraordinary relationships at home, at work, and in the

Provided courtesy of Ken Donaldson, the HEAD Coach –


What is Your Vision Statement? Post it Below!

It doesn’t have to be perfect or sexy… But it’s great to have it… and you can always tweak it later.

I’m looking forward to reading your Vision Statement (and, yes, you can combine it with your Mission Statement – that is, HOW will you move towards accomplishing your Vision?)


45 responses to “Week 1: “In the Zone” // Your Vision Statement and Why You Should Have One”

  1. My vision/ my big why is to eradicate women's sense of isolation and loneliness. By 2015, I will help 100,000 women feel connected, safe and free to express their creative spirit and create a vibrant vision for their life. I will do this through coaching, speaking, e-courses, books, webinars, live events, etc.

  2. Irene, don't be shy to toot your own horn 🙂 If this helps you stay on track, by all means, keep going. I wish everyone was so into it as you are. I believe if you keep on setting and accomplishing mile-stones as you have been in the past few weeks, you'll soon accomplish your 2013 goal (especially if you implement the 90-days plan – which will be pretty paralel with what we do here after a while…)

    (Question: on what page did you post this? I don't see this on any page – except in my moderation queue)

  3. Well the first video wasn't very good, and then I got super busy, and Youtube decided it hated me. Finally managed to get two new videos up after sending them to my Mom and having her upload them.
    Still very much a work in progress, but I've decided to go with slideshows now. My talking head is boring.
    So with three so-so videos, can't really say anything.
    But advice wise, you need to find out if you're good in front of a camera. I've discovered talking to a crowd and talking to a camera are very different. This is why I want to make a slideshow then I can just read everything, and put pictures to it.
    When you do it, take a morning or afternoon, set up the camera, and practice. I generally took about 4 takes for each video, and they were under 5 minutes.
    To edit them, I use the downloadable AVS Video Editor. Easy to use, nice tutorial, not very expensive.
    If you have no technical skills but have some spare money, make the basic video and then hire a video editor from Fiverr to do very basic editing for you.

    Thats about all that I know right now. Hope it helped.

  4. I've moved in and out of this challenge over the weeks. I recognised that a part of me felt I was boasting. So *deep breath* here I go:
    Personal Mission for 2013: to be known as THE Project People Coach – the go-to person helping communication and connection in project teams. To have a book published. To generate a six-figure income (there – I've said it out loud) for me and my family. To be having fun seeing 'lightbulbs switch on' for my clients. To be having the most fun and fulfillment I've ever had in work because everyday is a great day to work.
    Business mission: To make 'Transforming Behaviours' a coaching consultancy that has savvy, flair, and a full order book. To give project professionals the confidence to communicate and connect effectively with their team and colleagues. To be the coach who makes a lasting difference to their PM skills, and increases their productivity and success, while at the same time reduces their stress, confusion, and anxiety.

  5. Hi Daniel – how did that go for you? Any tips for a complete newbie to this?

  6. To help with client attraction, I just did my first Youtube video. It's not fantastic, but posting videos on Youtube from China, is extremely difficult. So now that I have the basics down, one or two videos a day for a week, and by the end of the week, they should be good. Then I can replace the first few.

    1. Just watched your video… Great Job!

      Even though it’s hard to upload it from that part of the world, you did it – now keep up with it and keep on posting 🙂

  7. My vision: To turn Get Motivated, Get Happy, into a well known coaching business, with several popular books, and dozens of useful guides, to help people find a good life/work balance. And to be well on the way to this goal by the summer of 2013.

  8. My vision for Red Cap Sales Coaching is that we will change the world’s view of sales and salespeople. Sales and salespeople have a bad image, sometimes deservedly so, because of the way sales was done for so many years. My coaches teach a system that makes sales fun, productive and profitable for the salesperson and the prospect alike. So the prospect, the salesperson and the company the salesperson represents will be truly blessed by the sales process and will see sales in a completely different light than in the past.

    My mission is to coach business owners and salespeople increase their sales and incomes by focusing on becoming their prospects’ partners in getting what the prospects want and need and solving the prospects’ problems. The result of our coaching is that our clients dramatically increase the percentage of prospects who tell them yes and become their clients.

    1. I love the “Red Cap” branding – super cool 🙂 And love your vision/mission. Great Target Market – one that’s always looking to improve and they are willing to pay for it…

  9. My vision for Red Cap Sales Coaching is that we will change the world's view of sales and salespeople. Sales and salespeople have a bad image, sometimes deservedly so, because of the way sales was done for so many years. My coaches teach a system that makes sales fun, productive and profitable for the salesperson and the prospect alike. So the prospect, the salesperson and the company the salesperson represents will be truly blessed by the sales process and will see sales in a completely different light than in the past.

    My mission is to coach business owners and salespeople increase their sales and incomes by focusing on becoming their prospects' partners in getting what the prospects want and need and solving the prospects' problems. The result of our coaching is that our clients dramatically increase the percentage of prospects who tell them yes and become their clients.

  10. Creating a vision statement and a mission statement are not activities that get me new clients. So I am still in the “focus 100% on activities that get new clients” mode.

    1. Sharon, you are 100% right! And I hope you have a vision and/or a mission. Even though creating a vision doesn’t get you clients, it is a crucial part of your client-attraction efforts…

      You made me realize that in my video I said that “Designing your business card is NOT a client-attraction activity,” yet my next week’s challenge is to create a client-attracting/lead-generating business card – I guess you caught me with my pants down 🙂

      I believe that somewhere in the copy (and/or video) I mentioned that “if you knocked out your vision statement in a few hours or few days – or if you already have on that you are happy with – you can go to http://www.getMoreClientsPro.com and sign up for access to 170 Lead-Generation/Client-Attraction check-lists and pick one activity from there to work on (NO credit card needed for the 2-weeks access) OR you can work on the steps in the 90-Days to a Successful Coaching Business blueprint” (let me know if you somehow missed the link to the 90-days blueprint, and I’ll send it to you).

      Either way, good job with your observation! Because of you, I’ll provide two activities for next week: the creating a business card that generates lead (and I’ll encourage everyone to do the design work outside of the “in the zone” hours, and an activity (or two) that can truly attract clients.
      Now… I know that you could have been sarcastic, or simply funny, or 100% serious with your comment 🙂 – BUT you changed the course of the course 🙂 So, thanks 🙂 !

  11. I’m very proud of all of you – I’ve been reading all of your wonderful Vision/Mission Statements for the past few days…

    I do see several Mission Statements that mention 6-Figure or 7-Figure income “visions” – which is great… and doable.

    I want to share some tips with you that will help you reach those majestic financial goals:

    #1. You have to treat your coaching like a real business – put yourself in charge – give yourself the title of CEO of the company. Now… as the CEO of your coaching business, what time would you wake up? What activities would you be doing (would you spend hours on email and social media? design?)? What would/could you delegate? — Start thinking like the CEO of your coaching business and work with the resolve of one (you know they get chucked/fired if they don’t meet performance benchmarks/expectations – they have to be smart, creative, and they do ask for input from people who have answers…)

    #2. Get answers from people who’ve “been there and done that”! Whatever your niche is, someone is already doing it successfully – model their success. (if no one is doing what you are doing, chances are that there’s no need for your service, or else someone would already be doing it… but I could be wrong – talk to me if you have such a niche). Don’t try to guess your way to 6 or 7 figures. ASK and you Shall Receive 🙂

    #3. Understand that there is no such a thing as “Failure” – there are only “experiences,” “learning opportunities,” and “stepping stones that take you closer to the solution.” Befriend “failure” – meaning, Take Massive Action and allow yourself to make mistakes. Put on that webinar – don’t be afraid to screw up – the next one will be better (chances are anyway that there’ll be only one or two people – or no one – at your first webinar); go to networking events; go into organizations and try to sell your service to them; create an opt-in irresistible offer on your website; put on youtube videos… and whatever you do, keep on doing them – you’ll get better and better at them. Follow the weekly assignments in the 100-days Client-Attraction challenge – don’t judge them – just do them… Keep asking questions, if you get stuck.

    Take Massive Action!!! BUT don’t waste your time! Take only actions that have the potential to generate re$ult$ 🙂 (and we’ll have plenty of those in the coming weeks)

  12. Personal Vision statement:
    I want to completely eradicate gender bias, gender stereotypes and gender roles in relationships.

    Coaching Mission statement:
    To teach those struggling in unhappy and unhealthy relationships effective communication and how to avoid and manage conflict. This will be accomplished through individual and group coaching, workshops, articles, blogs, radio interviews, TV, e-courses, and home study courses.

  13. Dear E.G.,
    I have written two vision statements: coaching and personal.
    1. Coaching Vision Statement
    Going Forward Coaching vision is to enable any client to become confident in making right decisions and next steps in their lives and to empower their journey to success.
    2. Personal Vision Statement
    My vision is to generate a 6-figure-income from successful coaching business helping thousands clients by the end of 2014.
    Looking forward to hearing your thoughts. Many thanks! Marina

  14. To Transform the lives of 1 million or more people so they can retire in peace, confident in their ability to maintain their own heath with leading edge natural products, able to enjoy all the income they want for as long as they live, and to be fully engaged throughout their lives in activities that inspire and excite them, through an inspirational community online and offline committed to preventing a Retirement Apocalypse and to personally become a best selling author with a book of the same name.

  15. These are for my business, the International Association of Professional Life Coaches:

    Vision Statement:
    To create a million-dollar company that enables its clients to feel more supported, attract more clients, gain more credibility, and enjoy a community of liked-minded individuals as they build their life coaching businesses, that I will be able to sell and retire on in 5 to 10 years.

    Mission Statement:
    The IAPLC’s mission is to help its members feel more supported, attract more clients, gain more credibility, and enjoy a community of liked-minded individuals, as they build their life coaching businesses, so they can easily earn what they’re worth and empower those that they were meant to serve, thus helping to heal the planet together.

    1. Great Vision/Mission STatements! And IAPLC is well in it’s way to reaching that mission. It’s my 2nd year in the International Association of Professional Coaches and I really enjoy my membership – I highly recommended to everyone. It’s another great venue to get addional training as coach and support from a coaches’ community. (here’s the link if anyone wants to check it out: http://iaplifecoaches.org/ )

      I hope you’ll help out once in a while and contribute to discussions – I’m anticipating lots of discussions and I can take all the help I can get.



    At Holistic4life our vision is to improve the overall health and wellbeing of more than 1,000,000 business people through the understanding and uptake of complementary therapies and thereby increase their passion, focus, creativity, stamina and effectiveness.


    We use our clinic facilities and excellent practitioners to provide a beautiful, peaceful, welcoming and comfortable centre providing a full range of complementary therapies to clients

    We connect with business clients through workshops, presentations, projects and research to identify, highlight and work with them on improving areas of the business where wellness, physical, spiritual and emotional health can be better

    We measure improvements in health and wellbeing in individuals, teams and businesses through our unique metrics to demonstrate how better health on all levels adds value to the company’s profitability

    We work in harmony and full partnership with our clients demonstrating and modeling our own health and wellbeing

  17. Guys you ROCK!!!

    Some great Vision/Mission statements! And I see some of you are ready to publish a book (some published [on kindle]) – I encourage you ALL to start thinking of a topic for a book. I’ll help you get your book on amazon, barns and nobles, and other online sales sites (even if it’s only 59 pages long, written in font 16 and filled with great quotes and some graphics 🙂 ); and it’ll cost you only the price of the ISBN (between $25 to $100+, depending on how you want to publish – we’ll talk more in much later modules); and the cost of cover design (though I’ll show you a free version too — as well as a super cool looking cover design service for $5.00)

    I hope you are as excited as I to move on and get some more done… I’m looking forward to witnessing your growth 🙂

  18. Welcome to Week !. I hope I got a Resounding YES! from all of you to Commit to 2 to 4 hours of Working on Pure Client-Attraction Activities — and I’ll provide you most of the activities (and you can always cheat from the 90-Days Blueprint) — Commit ~ Plan ~ Implement ~ Succeed!

    I’m looking forward to seeing your Vision Statements (and do not worry if yours looks similar to anyone elses – many of us might have somewhat similar visions)

  19. Vision statement “Link Coaching: linking your life to your aspirations” and getting you to BE YOUR SELF.
    Mission statement: At Link Coaching, we believe Galileo who said “you cannot teach a man anything, but that you can only help discover within himself” . To achieve this, we: help our clients in their quest for change by helping them discover and be themselves; Find their Life Purpose and Values and help them align these to their daily lifes.

  20. My Vision Statement is to get to as many people as possible withing weight management coaching. I want my own web site, and publish my book. (That is happening on Amazon Kindle as I wirite) I want to reach as many people as possible. I want to be a speaker at Conferences and groups to the effect that it takes more than Slimming Diets to lose weight.

    At the moment I am at the end of my training as a life coach, and am publishing a book. I am waiting on my son to set up my website. The next session at College is learning all about how to set up a business. I am currently publicising myself on forums and social network sites.

  21. My Vision: To be the leading Australasian company that impacts and transforms small business to be exceptional service providers for their clients, staff and suppliers.

  22. VISION statement: To be a multi-millionaire by the time I turn 45 from the success of my entrepreneurial businesses which stem from my coaching biz, and to make a mark in the development and empowerment of young women through my participation and influence in the surfing industry.

    MISSION: I will gain recognition and popularity as a coach through my website, newsletter, books, and clients, increasing my leverage which will be used to develop business and coaching relationships with people of influence and money.

  23. PEC Mission statement, suits me better. Though, I would like to change it a bit.

    Where do I put my MS in my website ?


    1. Xavier, tell me more about PEC mission statement (can provide a link, if there’s one)…

      Some companies put their Mission/Vision Statement on their home page – some in the header, some in the top side-bar (or somewhere towards the top); or first thing on their home page. Other companies have a link at the bottom of the site (and some have it on the navigation bar)…

      It is up to you.

      An easy way to see how others use it, type in Mission Statement in your search engine, and you’ll get a bunch of companies’ websites come up – you can get inspired by noticing where do they put it – maybe one of them will make you feel that they are worthy to emulate.

      Do you currently have a mission statement? Share it with us. And… if you decide to put it on your website, share the link with us.

  24. E.G. I actually have a couple because I’ve split my practice into business coaching and military career transition coaching. The reason is they can marry each other. Business coaching usually comes down to talent on the payroll and military career transition is getting talent on the payroll.

    My Grand Vision(s)

    Overall: To impact everyone that I come into contact with by helping them discover and understand their individual, innate, and unique strengths and talents, and to show them how they are used to Seize Greatness!

    Military Career Transition: To help 300 brave hero’s every year successfully transition from a life of military service to a successful civilian career.

    Business Coaching: To successfully help 300 businesses every year get off the “bumpy road to nowhere” and into a position where they can regain momentum and begin to a realize sustained growth.

    They need some work, but as a Maximizer I like to make good things great so any advice you can provide… I am listening.

  25. Vision Statement: To find the happy in everyone I coach, to help them reach their goals with smiles and motivation. To have 100% satisfaction with every person that I connect with to solve their problems.

    Mission Statement: Never Give Up – on my clients and myself – goals are made to be reached for, tried for, and strive for. Helping others to feel better about themselves is a passion I enjoy experiencing every time someone says thank you.


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