Week 6: 12 Elements of a Client-Attracting Website, Getting Organized, The Power of Follow-Up (CRM)

Welcome to Week 6!
Watch this video for a short welcome message from E.G. Sebastian

Get More Clients with Your Web Presence: 12 Elements of a Client-Attracting Website

Is your website just a pretty online brochure, or is it set up to attract more clients. In this tutorial I’ll share the elements that you need to have in place that will help you transform your website visitors into prospects and into clients.

Website design is more than just putting up a nice page with your info. You can make a website that’s attractive and has all types of bells and whistles, but if it does not capture your site’s visitor instantly (usually in less than 2 seconds), they navigate away, never to return…

Find out what you need to put in place in order to get more traffic, generate more leads, and maximize your website as a client attraction tool.

Check out this video to learn all of the above and much more…

Got any questions regarding the content in the video? Post them below in the Comments section!

Get Organized with Zoho Projects – a FREE Software (www.Projects.Zoho.com)

Getting your thoughts on paper, getting clarity, and getting organized are all key to creating a successful business.  Trying to keep all info in your head – or even using a simple planner – sometimes is just not enough, especially when you are a solo-preneur and you are wearing multiple “hats,” filling in multiple roles. Check out this short(ish) video and see how Zoho Projects can help you get more organized and stay on track with all your tasks:

The Money is in the Follow-UP

You’ve probably heard it many times (and if you didn’t, you will) that the Money is in the List (!); however, you can have 100,000s of people on your list, if you don’t stay in touch with them, you will NOT generate new clients or sales…  Watch this short video and find out about a cool FREE TOOL that will help you Follow Up with anyone you get in touch with – regardless if you met them during a networking event, on LinkedIn, FaceBook, while grocery shopping – you name it. The key is to have a system in place that reminds you when to follow up and what to follow up on…

Check out this demo video and find out How Zoho CRM (Customer Relations Management) FREE Software can help you with all of this:

*- the video is a bit blurry, but just sign up for it (for both this and the Zoho Projects) and play with them – they are pretty intuitive

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30 responses to “Week 6: 12 Elements of a Client-Attracting Website, Getting Organized, The Power of Follow-Up (CRM)”

  1. You approach a JV partner with an intriguing "proposal" – a great webinar/teleclass title and a great description… one that would benefit the members on their list… In the "proposal" (be that written or verbal), let them know how much will the service or product cost, and how much will the JV partner get from it (usually 50%; though, when engaging people with ginormous lists, it is not uncommon to offer them 70-100% of the revenue (this works when you sell an eBook, a membership site, an online product, etc.).

    Why would one give away 100%? Well, to bust the door open with a JV parnter… and to get 100s or 1000s of subscribers to your list (as all of the people who'll buy your product or service will be now on your list… too).

    With that said, most of us do 50/50 JVs.

    If it is coaching that you'd like to promote during the JV event, then yes, you'd offer around 50% or more of your 1st month fee (in my case, payable after 35-days, as I have a 30-day money back guarantee). I also, ocasionally offer a recurring $50 monthly referral fee, for as long as the new client stays with me.

    By the way, this is something to keep in mind when meeting people who need business-building, marketing, or client-attraction coaching. If you refer someone to me, you get 50% of first months fee and $50 recurring monthly, for as long as the client stays with me. (just let them know that I might not be able to take them on instantly – at times I'm unable to take on new clients — I'll train soon some help, then I'll be able to take on more)

    Reply
  2. That's exactly it.

    You approach a JV partner with an intriguing "proposal" – a great webinar/teleclass title and a great description… one that would benefit the members on their list… In the "proposal" (be that written or verbal), let them know how much will the service or product cost, and how much will the JV partner get from it (usually 50%; though, when engaging people with ginormous lists, it is not uncommon to offer them 70-100% of the revenue (this works when you sell an eBook, a membership site, an online product, etc.).

    Why would one give away 100%? Well, to bust the door open with a JV parnter… and to get 100s or 1000s of subscribers to your list (as all of the people who'll buy your product or service will be now on your list… too).

    With that said, most of us do 50/50 JVs.

    If it is coaching that you'd like to promote during the JV event, then yes, you'd offer around 50% or more of your 1st month fee (in my case, payable after 35-days, as I have a 30-day money back guarantee). I also, ocasionally offer a recurring $50 monthly referral fee, for as long as the new client stays with me.

    By the way, this is something to keep in mind when meeting people who need business-building, marketing, or client-attraction coaching. If you refer someone to me, you get 50% of first months fee and $50 recurring monthly, for as long as the client stays with me. (just let them know that I might not be able to take them on instantly – at times I'm unable to take on new clients — I'll train soon some help, then I'll be able to take on more)

    Reply
  3. Hmm… where did I say that? 🙂

    Contact them to engage them in a conversation. e.g. "I'd love to chat by phone (or skype) with you and learn more about your business – I might know some people who I could refer to you; and I'd love to tell you a few words about what I do, so if you know someone who can use my services, you could refer them to me…" or some similar blurb…

    The KEY is to keep trying to engage your ideal clients and start developing a relationship; and each time invite them to opt in on your landing page with your irresistible offer. If they opt in, they just confirmed that they are indeed (potentially) your ideal client; if they don't opt in, it is likely that they are not interested in your offer…

    Reply
  4. Irene, you ROCK!!! Website integration? You'll need to train me on that one day… Eric found out how to send out a newsletter from within Crm.zoho.com. We'll need to have a group training where we put our heads together and share this good stuff…

    I'm glad you enjoy my training and find it useful. I love to know that I'm making a difference 🙂

    Reply
  5. Irene, I hope I'm not too late…

    From where I'm sitting, .com is always better. The question is, in your "hometown," are people more used to .uk? And… where do you expect to find most of your clients? You definitely lose a bit of "oumph" with the US crowd if your url ends in .uk…

    Reply
  6. Irene,

    I found them on LinkedIn. Also a lot of my networking groups are coming from Meetup.com. I highly recommend that you check them out.

    Reply
  7. Just been playing with the CRM programme – have you found the website integration part? How cool is that!
    EG – this is the best value training – I've not seen anyone else helping to find all this cool free stuff (I think they're usually promoting on commission ;o) ).

    Reply
  8. EG – you said to contact my LinkedIn connections every 10 (?) days – what should I be contacting them with/about? Should I have products for them? Not quite sure how to use this?

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  9. Just had a look at the campaigns one and it's got autoresponder in it! Fab!

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  10. Hi Eric – what kind of network was that!? I've not found one that good yet!

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  11. thank you for sharing this Eric – I haven't done one yet and that's a great tip – I hadn't thought of that!

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  12. EG – I am learning SOOOOOooooo much from you. I'd not come across this site, and as you say it's pretty intuitive – MUCH easier than microsoft project. Brill!

    Reply
  13. I listened to Rich German yesterday and love the JV idea. My question is this… WIIFT?

    What's in it for them? Why should someone with a massive list partner with me? What do I bring to the party that they don't already have? I'm not trying to be short sighted on this I'm just wanting to approach them realistically. Do I say "hey send me out to your marketing list and I will pay you $200 for everyone that signs up for coaching?"

    Reply
  14. I did the first webinar for parents working at home, dealing with children.
    It's good that you and Eric told me not to get my hopes up. Had 10 people show up. still did it though and it went ok.
    I decided not to do another webinar just yet. Instead now that I've learned how to put slide shows up on Youtube without having to get help from outside China, I'm going to take many of the webinar ideas, break them down into 3 to 5 minute chunks and post them on YOutube.
    Once I build up an audience then I'll go back to webinars. Seems more effective in the long run.
    I also took your advice and set up a group coaching program, posted that on Youtube as a slideshow 20 minutes ago, and will go and redo some of my e-classes as well.
    Busy busy busy.

    Reply
  15. What would you like to do your first webinar on? Do you have a tentative title yet? some bullet points of what you'd cover?

    Yes, Videos and Webinars (and networking… and public speaking) I believe are the most powerful client-attraction strategies.

    Reply
  16. I can almost guarantee that if you use these two tools on a daily basis (and of course, plan/implement the right activities and keep in touch with your ideal clients); then you'll speed up your success…. or actually make it happen (vs. someone who does not invest time in getting organized, plan, and master the "art" of follow up…

    Let me know if you have any questions about either program.

    Reply
  17. Thanks E.G. I think I've got the basics ready to go, and even some advanced stuff.
    The group coaching is interesting. I heard someone talk about it earlier this week, but I never put a lot of thought into it. Guess I should.
    Many thanks

    Reply
  18. Webinars are one of the greatest way to convert leads into paying customers; as well as it's one of the greatest ways to stay in touch with your followers and developing a relationship with them.

    I'll be covering webinars in a later week. I'm trying to go from basic to more advanced. When someone puts on webinars, they should have several of their "ducks" in a row (just the basics – a decent web presence and be ready with an offer, even if that offer is only coaching [which is the hardest to sell in only one webinar — group coaching would be an easier sell — other home-study courses are a bit easier sell than the previous two — and giving away freebies in some of the webinars creates interaction, develops relationship, increases trust])

    So, yes, go ahead – keep on doing webinars. AND… ideally, do them in a way that your weekly webinars build upon each other – that way you can create a membership site later with your recordings…

    Let me know if you have any follow-up questions.

    Reply
  19. Thanks for the reply and the advice.
    I'm not worried about getting discouraged, I taught college level English in China for 5 years, so I've dealt with similar situations a lot.
    And I am recording everything so that I can put it onto Youtube later this week. So even if the webinar doesn't get much attention, once it's on Youtube (provided it's not a disaster) I'll still get a lot of use out of it.
    I do like the idea about the preplanned questions, will have to get some of those prepared.
    Many thanks.

    Reply
  20. Personally I really like webinars. A couple words of advice I'd give you from experience. If you invite 1000 people and only 12 show up… Still do the webinar as if 1000 people are on there. I even once scripted out people asking questions or I'd ask a question and say "Bill in the chat box said…" The reason that you want it a production is you can send out the replay for years to come.

    2nd piece of advice. Don't get discouraged. Your first webinar (if you're like me) will be well planned, you will be juiced up, and it will end disappointing and you will wonder, "what happened." The 2nd webinar is always better than the first and the 3rd is better yet.

    Reply
  21. Just out of curiousity E.G., you haven't covered webinars yet, do you think they're effective at getting customers?
    Because I'm planning on doing one webinar a week for people who work from home starting on Sunday night, and I am interested in how effective it may be.

    Reply
  22. Congrats for taking action!!!

    I strongly believe that a mix of the right niche + the right target market + daily use of the CRM WILL result in a constant inflow of clients…

    Congrats on the invitation to speak to the students and the invite to sit on the advisory council! Definitely a great "start" and I hope more of these will start popping up in your life… Hopefully weekly 🙂 And, yes, when you speak regularly for free, it is only a matter of time when you are invited to speak for a fee too… that is, if you deliver some great content and/or deliver it in an engaging and/or entertaining way…

    Reply
  23. Hey E.G.
    I am starting to use the CRM tool. So far I like it a lot. I've inputted cards from last nights networking meeting and tomorrow I meet with the dean, director of business, and the director of career placement for ITT Technical Institute in Milwaukee. They want me to speak to students and sit on their advisory council!!! That might just get me a client or two!

    I couldn't have done this without you. Thank you for impacting my life… You have truly become a friend!

    Reply
  24. Glad you find the info in here useful 🙂

    I've already been using Zoho Projects and the CRM for a while; I just discovered the Zoho Campaigns – it'd be great if you could find out how to use this cool free tool (it's free up till 500 subscribers).

    Reply
  25. E.G.

    I use to think that I was technically savvy until I got into coaching. Thank you for minimizing the learning curve and helping us find these dynamic (and FREE) tools. I've already signed up with zoho and will coach you up on it when I learn more.

    Reply

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