Week 7: Convert Traffic into Sales, The Sales Funnel, The 7 Secrets of Sales Success

Welcome to Week 7 of the 100-Days Client-Attraction & Marketing Challenge!

Watch this video for a short welcome message from E.G. Sebastian on This Week’s Challenge:

(HIGHLY) Recommended Reading (mentioned in the video): The Sales Bible – The 10.5 Commandments fo Sales Success, by Jeffrey Gitomer
There’s a kindle edition for about $9 too; though I highly recommend having the hard (or soft) cover edition, so you can carry it around, read it daily, highlight parts…  You’ll find it as one of your greatest investments in your entrepreneurial growth – I promise. (nope, it’s not an affiliate link – I’m not related in any way with the author, nor do I get compensated for recommending his book — it’s just my favorite sales training book that never leaves my site 🙂 )

The Sales Funnel – 7 Steps to Transforming Prospects into Paying Clients

Resource Mentioned (more like mumbled  🙂 ) in the Video: http://BloggerLinkUp.com/ — Become a Guest-Blogger on others’ blogs (gets you in front of new audiences, as well as it helps you get more visibility online); or get others to be guest-bloggers on your blog, so you can take a break once in a while 🙂

The Importance of Developing Effective Sales Skills

“Nothing happens till a Sales happens!” – I wish I could remember who said that (or the exact phrase), but it’s a factual statement for us solo-preneurs (and for any business).  If we don’t generate sales – which in our case means selling our service/s to our clients – then we are NOT in business, we are merely trying to get into business… and in some cases some only waist their time, only to go back to a full-time job and dream of self-employment.

So… do take to heart this week’s challenge: do make it a point to learn how to convert your connections into clients – LEARN How to Sell Effectively Your Services.  And to get started, here’s a great article from my colleague Brian Tracy (with who I co-authored a book in 2010 – Bushido Business; The Fine Art of the Modern Professional – let me know if you want a copy it, I can send you one for $12.95 [includes shipping and handling] — the book is a collection of true stories of several coaches and consultants and their journeys from their beginning to a successful practice).


The Seven Secrets of Sales Success

by Brian Tracy

Brian Tracy - Sales Expert

Brian Tracy – Sales Expert

There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field.

Secret number one: Get serious! Make a decision to go all the way to the top of your field. Make a today decision to join the top 10%. There is no one and nothing that can hold you back from being the best except yourself. Remember, it takes just as long to be great as to be mediocre. The time is going to pass anyway. Your job is to commit to excellence, to get better and better each day, and to never, never stop until you reach the summit.

Secret number two: Identify your limiting skill to sales success. Identify your weakest single skill and make a plan to become absolutely excellent in that area. Ask yourself, and your boss, “What one skill, if I developed and did it consistently in an excellent fashion, would have the greatest positive impact on my sales?” Whatever your answer to this question, write it down, set a deadline, make a plan, and then work on it every day. This decision alone can change your life.

Success secret number three: Get around the right people. Get around positive, successful people. Associate with men and women who are going somewhere with their lives. And get away from negative, critical, complaining people. They drag you down, tire you out, distract and discourage you, and lead you inevitably to underachievement and failure. Remember, you cannot fly with the eagles if you continue to scratch with the turkeys.

Success secret number four: Take excellent care of your physical health. You need high levels of energy to sell effectively, and to bounce back from continual rejection and discouragement. Be sure to eat the right foods, get the right amount of exercise and get plenty of rest and recreation. Make a decision that you are going to live to be 80 years old, or more, and begin today to do whatever you have to do to achieve that goal.

Success secret number five: Visualize yourself as one of the top people in your field. Imagine yourself performing at your best all day long. Feed your subconscious mind with vivid, exciting, emotionalized pictures of yourself as positive, confident, competent and completely in control of every part of your life. These clear mental pictures preprogram you and motivate you to sell at your best in any situation.

Success secret number six: Practice positive self-talk continually. Control your inner dialogue. Talk to yourself the way you want to be rather than the way you might be today.

For example, repeat to yourself these powerful words, over and over again. “I like myself! I’m the best! I can do it! I love my work!”

Say to yourself, “I feel happy! I feel healthy! I feel terrific!”

Remember, fully 95% of your emotions are determined by the way you talk to yourself, most of the time. The way you feel determines how you behave. And how you behave determines how much you sell.

Your job is to get yourself on an upward spiral where you think and talk to yourself positively, all day long. You think, walk, talk and act like the very best people in your field. When you do, your success becomes inevitable.

Success secret number seven: Take positive action toward your goals, every single day. Be proactive rather than reactive. Grab the bull by the horns. If you are not happy with your income, get out there and get face to face with more customers. If you are not happy with any part of your life, accept responsibility and take charge.

All successful salespeople are intensely action oriented. They have a sense of urgency. They develop a bias for action. They do it now! They have a compulsion to closure. They maintain a fast tempo and move quickly in everything they do.

And the good news is this. The faster you move, the more energy you have. The faster you move, the more ground you cover. The faster you move, the more people you see. The more people you see, the more experience you get. The more experience you get, the more sales you make. The more people you see and the more sales you make, the more your self-esteem and self respect goes up, and the more you will feel like great about yourself. You will have more energy. You will be happier and more positive.

The faster you move, the more you take complete control of your entire life and virtually guarantee that you will be one of the top performers and the highest paid people in your field.

Salespeople are among the most important people in America. Every single company depends for its survival on the success of its salespeople. High sales is the number one reason for company success. Low sales is the number one reason for company failure. And you can be in the driver’s seat.

About The Author

Brian Tracy is legendary in sales addressing more than 250,000 men and women each year on the subjects of management, leadership, and sales effectiveness.  He has produced more than 300 audio/video programs and has written 26 books, including his just-released books “Create Your Own Future” and “Victory.”  He can be reached at (858) 481-2977 or www.briantracy.com.


10 responses to “Week 7: Convert Traffic into Sales, The Sales Funnel, The 7 Secrets of Sales Success”

    1. Provide value to your prospects and existing clients, by sharing insights, statistics, how-to articles, checklists, industry trends, etc. Blogging is one of the most effective ways NOT Only in gaining credibility and attracting new clients, but it’s also one of the most effective ways to become a search-engine favorite. Throughout each post try to use as many relevant keywords as possible; for example, if you sell “How to Eliminate Overwhelm” training, you’d use the words “eliminate overwhelm” several times in the posts that talk about the product (try to use it in the title as well).

      I hope this helps 🙂

  1. Hi. I have a question about products. At the moment I have developed a "freebie". I have an idea for a "big" product ( a parenting home study course) but have yet to develop an inexpensive product. Must I do thid first and should I only offer an inexpensive product when I already have my "expensive product ready (so people can continue "up"?

  2. Hi Dr. Simone,

    How’s it going with implementing the 7-Step Sales Funnel?

    Let me know if you need any help at any stage of the process…

  3. Hi Simone, glad you liked my webinar :), and sorry for the late reply. I presented a few workshops this week and that always makes me fall behind with some of my online stuff (especially if the workshop I present is a new one, such as one of them this week).

    I'm sending you the materials in a sec…

  4. I'm glad to hear that this helped. It makes my day each time I hear/read comments such as yours 🙂

    Yes, it definitely helps if you already have a relationship with your list (that's why it's so imprtant to have one); and… I believe that in my training I also mentioned that you can "upsell" another freebie – personally, I was always very impressed whenever I thought I'd get a valuable freebie, only to get something really special (such as a recording of a training, a cool checklist, or some other cool content). I'd always remember these peeps…

    Usually, though, it's a win-win. People will just click on "Thanks, NO, just give me my freebie," if they don't want your upsell. And I strongly discourage anyone from trying to upsell Coaching after someone signs up for a free download, UNLES, this is your list with people who've been following you for years…

  5. Wow! I finally feel that I understand how to "make it work". I have learnt so many different "pieces" but this was really excellent because I finally got how these pieces all come together. I am a visual person so seeing all the diagrams was extremely helpfull.
    I have one question- I have heard that before you upsell you must develop a relationship with your potential client and after your irresistable offer you should not try to "sell" right away…I see that in your model you do put in the upsell immediately. What is your experience with this? What works best? Do you "loose" potential clients or is it a win-win?

  6. Wonderful, very thorough presentation today. It was very motivating and I appreciate the step by step breakdown. Also, I wonder if you can resend me the free ebook and blueprint as I cannot locate them in my email.

    Thanks very much,

    Dr. Simone Ravicz


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