9: 10 Sure-Fire Ways to Build Your Expert Status – Part 2

Welcome to Week 9!

I hope you implemented some of the strategies layed out in Week 8 on How to Become Known as the Go-to-Person (or the “Expert” in Your Niche).  Post below a link to whatever you applied from last week’s “expert strategies” and I’ll send you some cool marketing eBook or some royalty free music to use for your videos or products…  I’m sure I’ll find some cool Bonus for you – just share with us what you took action on.  You can also share with us if you took action on any of this week’s strategies.  Here we go:

Coaching Success Strategies: 10 Sure-Fire Ways to Build Your Expert Status – Part 2

TopsellerLast week we explored the 1st Five Strategies that will help you become known as the go-to-guy in your niche. Here are Five more Credibility and Trust-Builder Strategies that you should strongly consider making part of your Marketing Calendar / Marketing Plan:

(Click HERE for Strategies 1 through 5!)

6. Consistently try to get the media to write or talk about you – there are some great books out there that can help you with that, such as “How to Get on Radio Talk Shows All Across America Without Leaving Your Homre or Office,” by Joe Sabath; “Guerrilla Publicity,” by Jay Conrad Levinson and Jill Lublin; or “On the Air,” by Al Parinello… And the easiest way to get some visibility is to get on www.BlogTalkRadio.com shows (I recently was interviewed by Best People We Know – a show with 12,000+ audience members and ended up with a few book sales and dozens of opt-ins to some of my free offers, which ultimately can convert into coaching client).  Simply type in the BlogTalkRadio search engine the keyword that you want to speak on, and you’ll find hundreds of shows that are looking for guests in your area of interest/niche.

7. Consistently upload videos to www.YouTube.com and www.Vidler.com and any other of your favorite video sites you might have.  Always place your site’s (or landing page) url as the  first thing in your video description – e.g. http://www.yourSuccessChecklists.com + video desctiption.

8. Write a boook! And to help you with that, start by writing your blog posts with the end in mind… Then later, transform your blog posts – and your articles – into a book. The BOOK is the piece of the puzzle that proppels most speakers and coaches’ careers (as soon as my first book (2009) – Communication Skills Magic – was out, I started getting countlessly more speaking gigs and more coaching clients, at fees that I was rarely able to commend in the past).

You can also get interviewed on your niche topic, then have someone transcibe your interview (I know someone who transcribes 1-hour of spoken material for $30.00); then with a little editing transform that transcript into your book (contact me for publishing options before you invest thousands of dollars with some fancy publishing company).

Make sure you structure the interview as you’d lay out your book — create a table of contents for your book and base your interview questions on that (you’ll submit the questions to your interviewer)

9. Allign yourself with other authorities and experts in your field. Interview them (set up a radio show on www.BlogTalkRadio.com and have a weekly or bi-weekly show), co-present workshops/teleclasses/webinars, co-create products, co-author books and articles… get creative and get hooked – that is, hook up with other great minds in your niche…

By alligning yourself with authorities in your field (ideally well-known “experts” who complement your service, NOT directly compete with you), you gain something called “borrowed expertise”; meaning, that the more you are seen with experts, the more you’ll be perceived as one.

9. Use social media to increase your visibility

Use www.Twitter.com, www.Facebook.com, www.LinkedIn.com, www.eHow.com, etc.  to increase your visibility and attract followers.  Use LinkedIn to grow a large network of professional connections; connect primarily with your ideal clients and get to know them…  contact each and ask them to tell you about their business, and let them know you’ll refer some business to them if you bump into someone needing that type of service (or product) …. also, let them know what you do and ask them to refer you some business if they know anyone who might need your services (and as you let them know about your services, hopefully the light-bulb turns on in their head and they’ll realize that it is them who need to hire you).

10. Put on webinars/teleclasses and invite your ideal client to attend

Webinars (or teleclasses) are one of the most effective way to get your ideal client to get to know, like and trust you.  Provide lots of valuable information in your sessions – information that they can use immediately, but DO provide also a cool “formula” that would definitely solve their problem or bring their desire to fruition… Share the WHAT TO DO to accomplish their “wants,” but have them sign up for your group coaching, or hire you as a coach to get the HOW TO DO IT part of the information. Or… describe the coaching process that you use in your sessions and share some success stories…  Remember, webinars get you face to face with your ideal client and it’s been proven to be one of the most highly converting ways to getting new clients; so do include it in your marketing arsenal…

Here are some affordable webinar platforms:

www.StartMeeting.com (almost free – I found it to have some voice quality issues ocasionally)

http://ezwebmeet.com/ ($19.97 PER YEAR — I found that it had ocasional static on the line, BUT it’s an excellent platform to record training videos…  It’s a great webinar platform too, but it’s not the easiest to set up)

http://InstantTeleseminar.com/ ($1.00 free trial / $47.00/month for 100 online participants and 20 phone participants — GREAT SERVICE PROVIDER – I used it for at least 5 years in the past… does not have screen-sharing, that’s why I switched to GoToWebinar)

www.GoToWebinar.com ($97/month – excellent platform… a “bit” pricey)

….

If you follow the above tips, it will be only a matter of time before you’ll be viewed as an expert in your field. You want to get to the point where the prospect enters your name in the search engine and they get pages and pages of your articles, videos, program descriptions, etc. letting them know that when they hire you to coach them or to speak at their next event you will deliver value.

As Lao Tsu  said “The thousand steps journey starts with a single step…” Start your journey towards becoming an expert in your field today. Write a short article or make a short video… and commit to following all of the above points. And once you accomplish that, send me a thank you note :-}

Meanwile please post your comments or questions below – all questions will be answered…!

23 responses to “9: 10 Sure-Fire Ways to Build Your Expert Status – Part 2”

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  2. I’m glad to have discovered thisweb site, with all this helpful information to enrich my business-building experience. thanks admin

    Reply
  3. Hmm it seems like your blog ate my first comment (it was super
    long) so I guess I’ll just sum it up what I had written and
    say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still
    new to the whole thing. Do you have any tips and hints for newbie blog writers?
    I’d definitely appreciate it.

    Reply
    1. Thanks for your kind comments! As for writing cool blog posts, take a look at mine at http://www.myClientAttractionAcademy.com/blog and get inspired; also, you’ll see the search box on top right, I believe if you type in the term “blog” you’ll find some articles on effective blogging.

      The key, though, is to keep your blog posts focused on a very specific topic, keep your blog posts short, add cool images (www.PixaBay.com – free royalty free images), and vary your post types: Lists (7 tips to… 7 elements of…), infographics, how to article, video, etc.

      Have fun with it and feel free to ask follow-up questions…

      Reply
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    Reply
    1. Great point, Jimmy! Except you stumbled upon an article that was shared with a closed group; hence no links to subscribe to it. Glad though, that you found it useful.

      Visit http://www.myClientAttractionAcademy.com/blog for more such articles, on marketing, lead-generation, client-attraction, conversion strategies, and a ton of other articles, checklists, and video tutorials that will help you get more clients.

      Reply
  5. There you go – you know the answer 🙂

    Yes, take the info from the video and turn it into an article… you can use the same title or another title.

    – Keep your articles short:
    Title: 3 Ways to… // 7 Secrets to // 5 Steps to…/// etc.
    – Then give a short paragraph on identifying the problem (Many parents feel a disconnect from their teens and feel lost [this is the problem]. Here are 5 ways you can re-connect with your child [solution statement]; then you go into your 5 ways…
    – Ideally have a closing statement too, such as "Implement the above 5 strategies (or call them what you want, just don't call them "things") and come back here in a week and let me know how this helped…

    I saw your video earlier today (posted some comments too)… You are well on your way. If you can shoot such a cool and super professional video, then you can easily write short articles/blog posts.

    Reply
  6. That is so kind of you!
    1. parents of teens who are in total conflict with them or feel cut off from them.
    2.as above- either conflict or disconnected-
    3. I can give tools in connecting- communication,understanding their teen a little better (having compassion for them), self control so that they are not only in a "reactive" mode but can actually think and strategize….
    Is it possible to take the info that I gave in my video blog and use this as an article/
    I am enclosing a link to my video http://youtu.be/oAdv0vZZdtA

    Reply
  7. Congrats, Eric, on that article, and thanks for sharing it with me. Does the paper have an online version? Make sure to write a blurb on your blog about how you got featured in this issue, and link to it; or post a scanned copy for your readers (I'd ask for permsion from the editor to do so, BY EMAIL, so you have proof that s/he said "it's ok to scan and share")

    What is Patch.com about?

    And, yes, good things happen to those who take action: become visible in the community, talk to editors and other media (and I know you didn't – you generated this organically – which makes it so much more valuable); join local groups or speak at their events… or at least attend (Toastmasters, BNI, Chamber of Commerce, LION's Club, etc.)

    Reply
  8. Yehudit, thanks for that comment : "missed your welcome video" 🙂

    1. You can google "How to write short articles"…

    2. I can coach you on it, right here on the spot:
    a) Who is your target market
    b) What are their major pains or desires
    c) What are some ways you can help?

    Please answer the above, and I'll give you some ideas that will get you started…. and I'll give you 2 ideas that will get you started lightning fast….

    Reply
  9. E.G. missed your welcome video this week!
    You have convinced me that I must start writing even though I feel that I am a lousy writer and that my English, nowadays is quite mediocre. For that reason I have started a video blog with parenting tips. Nevertheless can you recomend a something on line that givs tips for writing an article?

    Reply
  10. To add to point 6 and 10, E.G.

    I have had an article written on me and my business expertise by the local paper. Also the Patch.com is a great outreach for you to get your name recognized. I also have a workshop scheduled through my local library that they are pushing very hard.

    Good things are coming…

    Reply
  11. Karen,

    If this is your first one then I really recommending that you stage some questions and chat comments. You can say something as simple as, "Bill just asked in the chat box about…. Good point Bill. Let me explain." and then do the same at the end of your webinar. As you advance it gets easier but you want to create the illusion that you have 300 people wanting to hear you speak.

    Reply
  12. I have been thinking of hosting a webinar. Given your expertise, can you share the best structures for conversions in the area of (holistic) business coaching (I coach on the inner and outer game of business).

    Reply
    1. Hi Karen,

      Here are some ideas for you:
      1. In the intro blurb make sure to mention that you’ll provide great value AND at the end you’ll INFFORM them about how one can take it one step further, if they choose to (or provide a SPECIAL OFFER for those who want to take it one step further). For example “Hello all, welcome to the xyz webinar… I’ll share with you 7 tips on how to… and at then end of the webinar I’ll let you know how you can work with me to [fill in the blanks with something of high value]// [or] … I’ll let you know about my upcoming program that you can join, if you find it a good fit).
      * you need this “disclosure,” or else at the end most will fill like the whole webinar was a “trap” to get them into your program… so it’s an important part, no matter how briefly you mention that you’ll have an offer, just make sure to mention it.
      2. Have a short story about why you got into this; perhaps how it changed your life, or how you helped others change theirs…
      3. Deliver your content and pepper it with “subliminal selling,” meaning mention here and there how a certain concept that you are presenting made a giant difference in a client’s business/life. You want to elicit in your listener’s mind a reaction of “wow, that’s really cool – I want to be one of those clients who she can give as an example one day…” Or “wow, I want to experience such successes… and if I hire her she can help me with that…”
      4. Have your call to action: “I hope that you found these 7 Tips helpful… I’ll take questions in about 3 minutes, but before we do that, let me tell you about a program that I have comming up… This program is NOT for everyone, but if you are serious about _____, then you are welcome to join.” Then you provide the description of your offer…
      5. Ideally have some bonuses that will entice them to sign up (if you don’t have your own stuff yet, you can ask for “donation” of bonuses from others (I, for example could give you at least 3 ebooks that might serve as good bonuses).

      * – I’d also mention at the beginning of the webinar – AND in the invitation to the webinar – that I’d give away a Checklist or an ebook or some cool something AT THE END OF THE WEBINAR for those who attend live and who stay till the end. Then make sure that (ideally) BEFORE you take the Q&A (or after 2 or 3 questions), you do share the link to the special report/give-away that you promised.

      I hope this helps – let me know if you have any follow-up questions…

      Reply
  13. I have been thinking of hosting a webinar. Given your expertise, can you share the best structures for conversions in the area of (holistic) business coaching (I coach on the inner and outer game of business).

    Reply

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