(How to) Create a Lead-Generating & Client-Attracting Business Card
As a coach (author, speaker, consultant, etc.) you should be constantly networking . Face to face networking is one of the most effective ways to meet new prospects and get new clients. We’ll chat more about networking and how to do it most effectively in a few weeks – first you need a good business card…
Most business cards are no more than a piece of paper with your name, title, and address on it (you might ask, isnt’ that’s what it’s supposed to be? 🙂 ), and after being handed out to someone, they end up being tossed in a drawer or a box… then later end up in the trash can.
Question: Do you have a collection of business cards from all your networking efforts? (if not yet, you will 🙂 ) If you dig through them, do you remember most of the faces behind the names…? How about what you talked about…?
This week, let’s create a business card that will make you stand out of the crowd and will connect you with your ideal client. Let’s get started!
This is a How to Article I wrote on the topic. Follow the suggestions closely and see my sample card below… It’s important to have a card that puts you in the best light and shows that you are a true professional.
* – as far as I know www.VistaPrint.com is one of the most affordable places to order your cards from ($250 FREE Business Cards – pay for shipping — though, when you upgrade to double-sided + glossy on one side, expect to pay about $30.00 – though, don’t quote me on that – I have not ordered cards in a while — if you are on a tight budget, leave the “glossy” part off)
10 Tips to Creating a Business Card
that Attracts Prospects and Clients
By E.G. Sebastian
Let’s explore today something simple, yet a great prospect
attraction strategy. It is something that you can take action on today
and start seeing results in days from now. If you use this tool right,
it is up to your “conversion strategy” on how many of the prospects
you attract will convert into paying clients.
I’m sure by now you have a business card (and if you don’t, that’s
good for you, at least you can start with a great business card right from the start);
however, is your business card a piece of paper with your name and
other business info on it, or is it also a Client Magnet?
Here are some tips to creating great Client-Attraction Business Cards:
1. Do NOT print your own business card, unless you are a pro
(they usually look… home made – NOT professional/not trust-building)
2. Your business card is often a reflection of your
professionalism – make sure it screams “I’m a professional”
3. Print your business card on a harder stock (not soft paper
stock), and choose the semi-gloss option (or gloss)
4. Use a slogan on the top left, top right, or under your name
that is niche-related, such as “Your Conflict-Buster Coach”;
“Stress no more!”; “Life-Balance is Only a Call Away…”
5. People do business with people they know, like, and trust…
To accomplish part of this, make sure to put a picture on
your business card. Having a picture on your business card
accomplishes several things, one of the most important being
that people will remember you easier even months after you
6. Design the card in a way that your niche shows more prominently
than your name. You want the prospects eyes to see your niche
first, which ideally will start the discussion in the right direction
Try to create all your marketing materials for your prospects
in a way that they see HOW will they benefit by engaging with you.
Always have a prominent benefit for your prospect on all
your marketing materials.
7. Don’t use a PO Box as your address – it greatly reduces trust,
as it seems you are “hiding” behind a po box. If possible, use instead a
UPS store box address or other service that provides a redirect address.
Personally I do not feel comfortable sharing with the world where I live.
I, for example, used a “fancy” address for years, such as “330 Robert Smalls
Parkway, Suite 24” – which sounded like I was renting a cool office, when
in fact I was only “renting” a $49/6-months box at the UPS store.
* – You do not need to have an address on your business card – you can put your city and state,
if you choose. If you do have an office where you meet clients, that’s definitely a great idea
to include on your card
8. Make sure your email address and phone # are on your business
card; and if you have an 800 number, put that there too, it makes
you look more like a real business. (get an 800# at no cost at
http://www.powernetglobal.com – I’ve been using them since ’04;
they only charge for the minutes used – my bill has never been higher
than $20 and most often it’s under $10)
9. DO NOT LEAVE UNUSED “REAL ESTATE” ON YOUR
That is, don’t leave the back of the card blank! In fact, when used
properly, the back of your card can be one of your most
effective prospect and client-attraction “tool.” Put your irresistible offer
on the back of your card. A relationship coach, for example, could
put on the back of the card:
“Put Some Magic in Your Relationships!
Go to www.CommunicationSkillsMagic.com to download the first
chapters of my book!”
Life Coach, Stress Management Coach, etc.:
“Feeling Stressed and Overwhelmed?
Go to www.MyIrresistibleOffer.com to get your 7-Day Transformation
MAKE YOUR OFFER IRRESISTABLE!!! When your ideal
client sees that offer, they should light up and say (or think)
“This is exactly what I need!”
10. Capitalize the first letter of each word in your domain names
whenever you put them on stationery or in your web copy.
For example, www.YourSuccessChecklists.com,
– it is much easier to read and it stands out more.
Here are some pics of some of the business cards I used in the past few years:
* – notice on this card how I identify my target market (not too narrow): couples (Romantic Relationships), Parents, and Educators – and I listed how they’d benefit by connecting with me (download my free book chapters or sign up for my Free Download)
One of my older cards:
* Notice that there are not too many Prospect-Benefits on the front or the back; though I still think it was a pretty good card, as it stood out from most of the cards people would get…
Here is one of my latest business cards samples – notice the Irresistible Offers and the potential to attract my prospects to my website and have them sign up for my offers:
Got a Business Card that You Are Happy About? Here is an Alternate Exercise For You…
Just make sure that not only you are happy with your business card, but think of “What would E.G. say if he saw it?” – so make sure I’d be happy with it too 😉 .
You have a copy of the 90-Days Blueprint – complete it one step at a time… Once you complete that,
- you’ll become well known in your niche
- you’ll have a great “list/tribe” of followers
- clients will start approaching you vs. you chasing them